---
title: "Cowboy Ted"
description: "Complete brand overhaul of their website to make it more modern and user-friendly. The website was built from the ground up, requiring the building of multiple custom displays, including a video player and picker."
canonical_url: "https://jackgraddon.com/projects/240101"
last_updated: "2026-05-27T03:04:54.216Z"
---

# Cowboy Ted's Modernization

Complete overhaul of Cowboy Ted's brand and website using Wix.

## Table of Contents

- [Cowboy Ted's Modernization](#cowboy-teds-modernization)
  - [Table of Contents](#table-of-contents)
  - [Project Description](#project-description)
  - [Showcase](#showcase)
  - [Live Site](#live-site)
  - [Technologies Used](#technologies-used)

## Project Description

One of my Digital Technology and Culture courses was working with an outside individual/brand to help them modernize their website. I was paired with Cowboy Ted, a children's 'edu-tainment' brand that focuses on teaching children about themselves with a focus on rural activities and themes. The brand was looking for a complete overhaul of their website to make it more modern and user-friendly. The course involved working with the client to understand their needs and wants, creating a design proposal, and presenting it to the client.

The client asked me to fully implement the changes we outlined in our design proposal white paper, which included a complete overhaul of the website using Wix. The website was built from the ground up, with a focus on making it more modern and user-friendly. The website was designed to be responsive and accessible, with a focus on making it easy for parents and children to navigate. The website was also designed to be easy to update and maintain, with a focus on making it easy for the client to add new content and make changes as needed. This website required the building of multiple custom displays, including a video player and picker. The website also required the integration of multiple services, including a payment gateway and a newsletter signup form, as well as account management and user authentication for paywalled content.

## Showcase

Below is a side by side comparison of landing pages of the old website to the new website.

<table>
<thead>
  <tr>
    <th>
      Old Cowboy Ted Website
    </th>
    
    <th>
      New Cowboy Ted Website
    </th>
  </tr>
</thead>

<tbody>
  <tr>
    <td>
      <img alt="Old LPRC Website" src="https://raw.githubusercontent.com/jackgraddon/web-cowboyted/main/.projectDetails/readmeImages/OldTed.png" />
    </td>
    
    <td>
      <img alt="New LPRC Website" src="https://raw.githubusercontent.com/jackgraddon/web-cowboyted/main/.projectDetails/readmeImages/NewTed.jpeg" />
    </td>
  </tr>
</tbody>
</table>

## Live Site

The live site can be found [here](https://www.cowboyted.com/).

## Technologies Used

- Wix
- Affinity Designer
- Figma