Cowboy Ted's Modernization

Complete overhaul of Cowboy Ted's brand and website using Wix.

Table of Contents

• Cowboy Ted's Modernization
  • Table of Contents
  • Project Description
  • Showcase
  • Live Site
  • Technologies Used

Project Description

One of my Digital Technology and Culture courses was working with an outside individual/brand to help them modernize their website. I was paired with Cowboy Ted, a children's 'edu-tainment' brand that focuses on teaching children about themselves with a focus on rural activities and themes. The brand was looking for a complete overhaul of their website to make it more modern and user-friendly. The course involved working with the client to understand their needs and wants, creating a design proposal, and presenting it to the client.

The client asked me to fully implement the changes we outlined in our design proposal white paper, which included a complete overhaul of the website using Wix. The website was built from the ground up, with a focus on making it more modern and user-friendly. The website was designed to be responsive and accessible, with a focus on making it easy for parents and children to navigate. The website was also designed to be easy to update and maintain, with a focus on making it easy for the client to add new content and make changes as needed. This website required the building of multiple custom displays, including a video player and picker. The website also required the integration of multiple services, including a payment gateway and a newsletter signup form, as well as account management and user authentication for paywalled content.

Showcase

Below is a side by side comparison of landing pages of the old website to the new website.

Old Cowboy Ted Website	New Cowboy Ted Website

Live Site

The live site can be found here.

Technologies Used

• Wix
• Affinity Designer
• Figma